Powerful structures for product-driven organisations
Robin highlights that this month's IAB Creative Showcase results contain 'not a single banner in sight'. That's slightly misleading as both the winner, Lean Mean's 'Non-stop Fernando' and the first runner up, Dare's 'Vaio online script project' both use traditional ad formats at promotion. It's the second runner up however, glue's 'Potato parade' which I… Continue reading Your name here
The recent release of Stephen King's collected writings is brilliant and - this is lost on no-one - extremely prescient. Many of the issues that face current communicators appear to have been tackled, in outline at least, by King 30 or more years ago. We may only be able to guess what his detailed thoughts… Continue reading Enquiring minds
Some times these 'new media' don't seem quite so far from those old ones do they? An interesting news feed item turned up this morning in my Facebook news feed (below). I wonder quite how targeted this advertising is: Also it would seem to suggest that there's a bit of spare inventory at the moment.
There's an absolutely cracking article on Mashable about the various social network's monetisation strategy. The author points out that it takes an awful lot of personalisation to make up for hitting people with messages at the wrong time (and that entertainment doesn't translate to word of mouth). It's a very reasonable criticism, and it's… Continue reading Sense and sociability
Be interesting if Antony or someone with access to similar software could map how John Grant's call for publicity around his new (and undoubtedly very readable book), The Green Marketing Manifesto, played out. Was it just a re-inforcement within a closed community (the 'echo chamber' of planning blogs) or did it get out to the wider… Continue reading Green Echos
Another fantastically cynical piece from Andrew Orlowski: I'm a walking billboard... bitch in response to the somewhat hyperbolic claims of Facebook Founder Mark Zuckerberg that he's reinvented advertising for the next 100 years. In fact, there are three things that Facebook is doing: Letting brands have pages. Fair enough, we've seen this work well enough on… Continue reading Does it really ad up?
Today's Facebook porn revolves around a story that the social network is set to launch a new adserving platform (called 'SocialAds') which will take the data from inside their walled garden and use it to serve more relevant ads to people in other locations. Valleywag has it here. Venture beat loose complete control of their horses here, going… Continue reading Facebook goes anti-social
(or 'towards a complete redefinition on the role of the brand strategist') There's a terrible joke or riddle I still remember from school: 'What was the longest river in the world before the Nile was discovered?'. The answer, of course, is 'the Nile'. The launch of the landmark Stephen King retrospective on planning poses an… Continue reading Planning planning
Interesting to find out (although I always knew deep down) that black is the new black (according to Jon Leach). Several people also seem to be pointing out that old is the new new in advertising - both in terms of the before and after of mass media which Amelia and Steve (and Seth Godin) have… Continue reading The new new
George Parker's well aimed rant at weak minded advertising for weak beer, included a very interesting idea. While beer advertisers have reduced their media spend on traditional media by almost a quarter, overall market sales have gone up. What do we learn from that? That the digital media advertising that's taking-over the budgets is really… Continue reading Inflection point
Leading product 