Powerful structures for product-driven organisations
The recent release of Stephen King's collected writings is brilliant and - this is lost on no-one - extremely prescient. Many of the issues that face current communicators appear to have been tackled, in outline at least, by King 30 or more years ago. We may only be able to guess what his detailed thoughts… Continue reading Enquiring minds
(or 'towards a complete redefinition on the role of the brand strategist') There's a terrible joke or riddle I still remember from school: 'What was the longest river in the world before the Nile was discovered?'. The answer, of course, is 'the Nile'. The launch of the landmark Stephen King retrospective on planning poses an… Continue reading Planning planning
Interesting to find out (although I always knew deep down) that black is the new black (according to Jon Leach). Several people also seem to be pointing out that old is the new new in advertising - both in terms of the before and after of mass media which Amelia and Steve (and Seth Godin) have… Continue reading The new new
Leading product 