Powerful structures for product-driven organisations
So Ted McConnell, P&G's general manager for interactive marketing and innovation has just told a conference audience that he didn't want to buy any more ads on Facebook (thanks to Dan W for the link). He succinctly summarises his thinking: "What in heaven's name made you think you could monetize the real estate in which somebody is breaking… Continue reading Soap operas
It's a funny industry, the web industry. What started out for many of us as a job creating digital expressions has fast become the job of watching the world change how it communicates with itself and then coming up with ways in which we, or our clients, might fit into it all. Buoyed up by… Continue reading Abstraction and absurdity
An interesting comment on the last post came back to a topic which I seem to be asked, or ask myself, more and more often. If social media increasingly leads to closed groups, and tomorrow's media consumers are increasingly avoiding the mass media, what will happen to mass-participation media events, and don't we as a culture lose… Continue reading No one to hear you scream
Remember the first website you built. I remember doing them at university a bit but they were really awful. And then I did one for the company I worked in. And then, rather suddenly I was running a company that made them. And in the start people would argue about everything. Should there be persistent… Continue reading Ins and outs – a redefinition of digital marketing
Amelia's amusing analysis of Web 1.0 and Web 2.0 came coincidentally on the same day that I was at a conference thingy and had been having exactly that discussion: what was 2.0 and how much of it was pure marketing sentiment. I couldn't disagree more. I think 2.0 is a radical shift in society. It… Continue reading Third time lucky
Another fantastically cynical piece from Andrew Orlowski: I'm a walking billboard... bitch in response to the somewhat hyperbolic claims of Facebook Founder Mark Zuckerberg that he's reinvented advertising for the next 100 years. In fact, there are three things that Facebook is doing: Letting brands have pages. Fair enough, we've seen this work well enough on… Continue reading Does it really ad up?
(Slightly adapted notes from my role as chair of this morning's Oracle and Conchango Enterprise 2.0 event which didn't end up getting used because of the late start caused by tube suspensions). So first of all, thank you all very much indeed for joining us for our discussion today of Enterprise 2.0. We’re delighted to… Continue reading Outside in
Antony's Map, Monitor and Engage mantra was a great rule of thumb for brand marketers looking to take their first steps in social media. Unlike most 1-line solutions it has the benefit of being usable and meaningful; providing an actionable plan for sometimes very hesitant marketers. First of all work out who your community is,… Continue reading As seen on Web 2.0
This amusing story in the Times (and courtesty of Brand Republic's Robin Grant) tells the story of the judge in a cyber-terrorist trial who had to halt proceedings because he didn't understand what a website was. Judge Peter Openshaw's exact words were: “The trouble is I don’t understand the language. I don’t really understand what… Continue reading Judge Fudge
Thanks to Nicola for spotting this great new site that aims to map and count the internet's users. The theory they're working on is that if each person spreads the word to three friends and that the spreading process takes 1 day a time, they will have reached the internet's entire population in under… Continue reading Axes of I-ville
Leading product 