Yes, the customer wants it, but do they want it from you?
More rinsing: Is it a product or a feature?
Category: marketing
Fear and AI
I saw today a post from Tom and Dean at Fluxx, 'You won't lose your job to AI. You will lose your job to someone who is using AI,' and read this excellent (quite long) post on NWSH which talks about what our attitude to AI should be. As David Mattin says, we have a… Continue reading Fear and AI
A-Why
The recent flurry of excitement about OpenAI in particular and AI in general is certainly reminiscent of the early days of other technologies like web, web 2, and mobile. I suppose it is therefore predictable that we will see a hype-cycle being followed. Hard to know exactly how close we are to the top now… Continue reading A-Why
Rinsing
A topic which I used to find myself talking about a lot more is 'rinsing'. A few people have asked about it recently so I thought it was worth digging out some reference points and going over it again. The core idea of 'rinsing' is having a relatively rapid way to assess ideas for products… Continue reading Rinsing
Trio
I wanted to introduce a project I'm working on at the moment. A lot has been written about product, and the structures of organisation that are needed to make it work. But we tend to focus less on the interplay of the key roles which inevitably appear on the top team, the SLT, inside any… Continue reading Trio
A subscriber’s life
A few years back, the idea of having all your music in your pocket was revolutionary. This was the game-changing thought behind the iPod, of course. But at the time, it was not a zero sum game. You'd also have everything on CD, and possibly vinyl. Maybe tape. For a few weeks in 1995, you… Continue reading A subscriber’s life
Flourish
One of the very few good things to come from Brexit is this very interesting piece by David Mitchell on the essentially self-sustaining nature of organisations. Mitchell is a marvelous pedant and a great dis-respecter of institutions. He starts with the Eton motto Floreat Etona; Esto perpetua (Latin for “May Eton flourish and may it last… Continue reading Flourish
In search of a purpose
I'm an early adopter for these sorts of things. I have mis-spent many hours tinkering and tweaking the early incarnations of this software and that hardware. I own stuff from this brand. And yet I'm still left dumbfounded when I see advertising like this: What on earth were they thinking? I've been on holiday a… Continue reading In search of a purpose
10 years
Over lunch at Dots, Antony and I were reminicising about how we first met. Back then, I was the MD of a small digital agency and Antony was something senior in PR. We both worked for the same holding company. We were asked to form a group, along with various others, to figure out what… Continue reading 10 years
One day, at a time
Yesterday was the Dots conference, part of the Brighton Digital Festival. I was there to do a little bit on Unthinkable but mostly just to sit and enjoy the conferences with the 200 or so other attendees. In terms of content, this was the conference's difficult second album, after a blinding debut last year including Russell… Continue reading One day, at a time
Leading product 