Powerful structures for product-driven organisations
Thinking about the behaviors of Habitat and Moonfruit over the last week begs the question about what we mean by SPAM. Clearly, inserting marketing messages into randomly trending topics is corrosive and shows no respect for the community. Doing that when the topics were the first voices of dissent from Iran was just plain dumb. But what about… Continue reading Catch it, kill it
Apart from being an absolute copywriting car crash, doesn't this Facebook ad for Cadbury's Trucks campaign raise a question about what exactly the original ad was for. I'm guessing the agency is getting a few of those 'why didn't it go viral?' questions from the client and is trying to give it a little helping… Continue reading Advertising advertising
Robin highlights that this month's IAB Creative Showcase results contain 'not a single banner in sight'. That's slightly misleading as both the winner, Lean Mean's 'Non-stop Fernando' and the first runner up, Dare's 'Vaio online script project' both use traditional ad formats at promotion. It's the second runner up however, glue's 'Potato parade' which I… Continue reading Your name here
One of the very first things I wrote about when starting this blog was viral marketing and what we could possibly mean by the term. Without wanting to get all Kant about this, I think there's only one thing wrong with viral marketing, and that is that it doesn't exist. I'm not saying that… Continue reading Pass it on
Everyone seems to be raving about the Club Internet advert (above). Apparently it's a new dawn of creativity online, going so far beyond what is possible on the normal or expanding banner advertising formats. Well it's certainly an interesting thing to watch. If you got the spare 25 minutes it takes to load, then the… Continue reading The home of the journey
I see from the fact that it is still everywhere that Ask.com is not taking a great deal of notice of the massive amount of negative feedback to its truly awful information revolution campaign. Well, aside from the fact it doesn't make a whole lot of sense, I'd think it's important we dig down into… Continue reading Can I count the ways
The Carlsberg ad campaign has always been extremely entertaining and memorable. It's what Russell Davies describes as generous or rich, as opposed to simply being the "big" idea of which ad men are so fond. In 2004, this was successfully adapted to a very nice "french disqualified" viral email idea (if you know me you'll know… Continue reading In the money
Digital Republic reports today that AIS (Archibald Ingall Stretton) has created a 'viral' on YouTube for Lorelei Mathias' novel about speed dating, 'Step on It, Cupid'. They've also created a 'blog' on MySpace. I think this is the worst "dad at the disco" behavior I've seen to date. Interested too in what Dare did for Vodafone:… Continue reading Cupid Stunts
(Transfered from Blogger / Typepad versions of blog) I've been asked to bang on about viral marketing twice in the last couple of weeks in very different settings and at quite a serious level of banging on. It's made me really think about the subject. Is there a renewed interest in 'viral'? Well I certainly… Continue reading Viral Marketing
Leading product 