Care less Wispa

Does anyone else think the following - one an honest-to-goodness advertising campaign (from Fallon no less) and one a piss-take of the world without computers - look suprisingly similar? (And yes, that is Rolf Harris). The entire cracked photoshop contest is a lot of fun, imagining what the world would be like if the internet… Continue reading Care less Wispa

Another day, another dollar

Robin sparks some interesting rants over on Advertising 2.0, in response to a frankly bizarre set of comments published in Campaign about how twitter can be used by brands. The debate appears to be over whether brands should tweet and how - should they pretend to be real people or inanimate objects, funny characters or… Continue reading Another day, another dollar

Search as the new science

A few weeks ago, on the occassion of the company's tenth anniversary, Marissa Mayer - Google's VP, Search Products & User Experience - shared her thoughts on the future of search. The most striking feature of the analysis is a kind of quasi-religious fervour with which Mayer takes on her mission to extend the scope… Continue reading Search as the new science

No one to hear you scream

An interesting comment on the last post came back to a topic which I seem to be asked, or ask myself, more and more often. If social media increasingly leads to closed groups, and tomorrow's media consumers are increasingly avoiding the mass media, what will happen to mass-participation media events, and don't we as a culture lose… Continue reading No one to hear you scream

Fun and games

There's been a fun discussion on Gaping Void the last couple of days in response to Hugh's post Social objects for beginners. In particular, Rachel Bellow weighed in with: 'Social objects are the particular manifestation of shared meaning, right? So that suggests there's a drive underlying all these manifestations... that the social object is not,… Continue reading Fun and games

Leading from behind

There were two really strong themes from the Forrester Conference last week in Barcelona. For Financial Services, it was experience based differentiation. From the point of view of consumer brands, it was all about sharing your brand, about bringing your customers inside your marketing and product efforts, and from that building a network of vocal… Continue reading Leading from behind

Sense and sociability

  There's an absolutely cracking article on Mashable about the various social network's monetisation strategy. The author points out that it takes an awful lot of personalisation to make up for hitting people with messages at the wrong time (and that entertainment doesn't translate to word of mouth). It's a very reasonable criticism, and it's… Continue reading Sense and sociability