Does it really ad up?

Another fantastically cynical piece from Andrew Orlowski: I'm a walking billboard... bitch in response to the somewhat hyperbolic claims of Facebook Founder Mark Zuckerberg that he's reinvented advertising for the next 100 years. In fact, there are three things that Facebook is doing: Letting brands have pages. Fair enough, we've seen this work well enough on… Continue reading Does it really ad up?

Planning planning

(or 'towards a complete redefinition on the role of the brand strategist') There's a terrible joke or riddle I still remember from school: 'What was the longest river in the world before the Nile was discovered?'. The answer, of course, is 'the Nile'. The launch of the landmark Stephen King retrospective on planning poses an… Continue reading Planning planning

Inflection point

George Parker's well aimed rant at weak minded advertising for weak beer, included a very interesting idea. While beer advertisers have reduced their media spend on traditional media by almost a quarter, overall market sales have gone up. What do we learn from that? That the digital media advertising that's taking-over the budgets is really… Continue reading Inflection point