Powerful structures for product-driven organisations
I know it's a sort of liberal utopian wet dream and I keep going on about it, but a number of things today have pushed me towards the view that our future will move significantly away from mass media, and that the change will happen much faster than most people currently expect. Indeed, the speed… Continue reading The life of Riley
Another fantastically cynical piece from Andrew Orlowski: I'm a walking billboard... bitch in response to the somewhat hyperbolic claims of Facebook Founder Mark Zuckerberg that he's reinvented advertising for the next 100 years. In fact, there are three things that Facebook is doing: Letting brands have pages. Fair enough, we've seen this work well enough on… Continue reading Does it really ad up?
(or 'towards a complete redefinition on the role of the brand strategist') There's a terrible joke or riddle I still remember from school: 'What was the longest river in the world before the Nile was discovered?'. The answer, of course, is 'the Nile'. The launch of the landmark Stephen King retrospective on planning poses an… Continue reading Planning planning
George Parker's well aimed rant at weak minded advertising for weak beer, included a very interesting idea. While beer advertisers have reduced their media spend on traditional media by almost a quarter, overall market sales have gone up. What do we learn from that? That the digital media advertising that's taking-over the budgets is really… Continue reading Inflection point
A good day, yesterday for things fitting together and falling into place (to mix up the metaphors a little). The day started reading Amelia's amazing piece in the Spectator. However much you're in to new media there's no denying how cool it is to read people you know in august titles like that, especially when… Continue reading In my day
Stumbled upon this very good summary from James Gardner of Lloyds TSB of the questions that face enterprises in deciding if they should 'unleash' the power of web 2.0 inside their corporations. My favourite insight into all of this - which I think I originally heard from Euan Semple and James also mentions - is… Continue reading Inside out
Leading product 