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Category: big idea

Every nice girl

July 22, 2013May 2, 2015 Tom Hopkins

I've talked before about my amazing Maths professor at Bristol university, Dr Mayberry, and in particular about his dissection of the phrase 'every nice girl loves a sailor'. Is it: "For each nice girl, For each sailor, the nice girl loves the sailor", or perhaps "For each nice girl, there exists a sailor, such that… Continue reading Every nice girl →

Posted in big idea, brand, marketingTagged equality, sailor

Enquiring minds

December 29, 2007December 30, 2007 Tom Hopkins

The recent release of Stephen King's collected writings is brilliant and - this is lost on no-one - extremely prescient. Many of the issues that face current communicators appear to have been tackled, in outline at least, by King 30 or more years ago. We may only be able to guess what his detailed thoughts… Continue reading Enquiring minds →

Posted in advertising, big idea, marketing, philosophy, planning
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