The human genome project started in 1990 and continues today (I guess with ever decreasing marginal return) towards the exhaustive mapping of the core physical cells which make us. Definitions vary on when the project will be ‘complete’ but as Ray Kurzweil points out, we are accelerating towards whichever version of completeness you chose, as… Continue reading Mapping the human enome
Category: experience
Beneath the surface of things
Whatever you think of the Microsoft Surface device, it’s been fascinating to watch the first steps of development of apps for the new style of interface. It’s a radically different world now from when we started out web development in the last decade, but it will be just as hard to develop the new ways… Continue reading Beneath the surface of things
Planes, toilets and wanting it
The User Experience 'track' at Mix included some of the world's most enlighted thinkers on creating business value from powerful user experiences. Alongside Conchango's very own Paul Dawson, were Experience Matter's Lou Carbone (author of Clued In which I discussed here) and Dan Roam. Aside from a broad consensus about the importance of actively managing… Continue reading Planes, toilets and wanting it
Discredit where it’s overdue
A million years ago, when I was an undergraduate in Bristol, I wandered into the city centre with my first grant cheque burning a hole in my pocket. (This was in days where the government didn't just pay for your studies, they also contributed to frivolities like food and books, or rather - of course… Continue reading Discredit where it’s overdue
The value of experience
I've talked a fair amount already about what it means for brands to differentiate themselves through experience, in particular in the context of, Lewis Carbone's excellent book Clued In. Well it couldn't have been a more important topic at Forrester's Consumer and Financial Services forum last week in Barcelona. The subject of a number of… Continue reading The value of experience
Planning planning
(or 'towards a complete redefinition on the role of the brand strategist') There's a terrible joke or riddle I still remember from school: 'What was the longest river in the world before the Nile was discovered?'. The answer, of course, is 'the Nile'. The launch of the landmark Stephen King retrospective on planning poses an… Continue reading Planning planning
On with the show
Aside from the usual rubber chicken and three-inch-wide movies, most of my long flight yesterday, and a rather intimidating trip on the A-train into Manhattan, was taken up with reading Lewis P Carbone's Clued In. This amazing book provides a method for understanding customers, products and brands that not only fits the classic American hospitality… Continue reading On with the show
Without space and time
I spent alot of time listening to (and trying to find intelligent responses to) Julian R Harris on Friday. He's also at Conchango and we had a number of meetings with clients, although they took very different directions. Anyone who's met Julian, or plugged themselves into his high wattage blog will know that the experience is… Continue reading Without space and time