Crisis in branding 2 – the revenge

Disorganized ramblings from the ‘trying things out for size’ department and the ‘Yesterday was Epiphany’ team: The original crisis in branding in the 70s – staring Bruce Willis – was a result of the multiple retailers asserting the power they had over the consumers’ attention spans to push out brands and promote own labels. And,… Continue reading Crisis in branding 2 – the revenge

20 days for 20 years

I've been thinking about what 2009 holds in store.  At this point, I should of course wheel out all of the great reasons one should not make predictions (especially about the future). Or perhaps I should recall the fictional Magrethea in HitchHikers' Guide to the Galaxy, a planet which decided to hibernate through Galactic recession… Continue reading 20 days for 20 years

Soap operas

So Ted McConnell, P&G's general manager for interactive marketing and innovation has just told a conference audience that he didn't want to buy any more ads on Facebook (thanks to Dan W for the link). He succinctly summarises his thinking: "What in heaven's name made you think you could monetize the real estate in which somebody is breaking… Continue reading Soap operas

Search as the new science

A few weeks ago, on the occassion of the company's tenth anniversary, Marissa Mayer - Google's VP, Search Products & User Experience - shared her thoughts on the future of search. The most striking feature of the analysis is a kind of quasi-religious fervour with which Mayer takes on her mission to extend the scope… Continue reading Search as the new science