20 days for 20 years

I've been thinking about what 2009 holds in store.  At this point, I should of course wheel out all of the great reasons one should not make predictions (especially about the future). Or perhaps I should recall the fictional Magrethea in HitchHikers' Guide to the Galaxy, a planet which decided to hibernate through Galactic recession… Continue reading 20 days for 20 years

Soap operas

So Ted McConnell, P&G's general manager for interactive marketing and innovation has just told a conference audience that he didn't want to buy any more ads on Facebook (thanks to Dan W for the link). He succinctly summarises his thinking: "What in heaven's name made you think you could monetize the real estate in which somebody is breaking… Continue reading Soap operas

Now we know what the future looks like

The whole phrase is 'Now we know what the future looks like, what would we like to do with it?' For the second post in a row I'm afraid I'm in a rather idealistic mood. But it seems to me, now, that we look at the structure of business and marketing as it's being done… Continue reading Now we know what the future looks like

No one to hear you scream

An interesting comment on the last post came back to a topic which I seem to be asked, or ask myself, more and more often. If social media increasingly leads to closed groups, and tomorrow's media consumers are increasingly avoiding the mass media, what will happen to mass-participation media events, and don't we as a culture lose… Continue reading No one to hear you scream

Ins and outs – a redefinition of digital marketing

Remember the first website you built. I remember doing them at university a bit but they were really awful. And then I did one for the company I worked in. And then, rather suddenly I was running a company that made them. And in the start people would argue about everything. Should there be persistent… Continue reading Ins and outs – a redefinition of digital marketing