Powerful structures for product-driven organisations
I've been thinking about what 2009 holds in store. At this point, I should of course wheel out all of the great reasons one should not make predictions (especially about the future). Or perhaps I should recall the fictional Magrethea in HitchHikers' Guide to the Galaxy, a planet which decided to hibernate through Galactic recession… Continue reading 20 days for 20 years
So Ted McConnell, P&G's general manager for interactive marketing and innovation has just told a conference audience that he didn't want to buy any more ads on Facebook (thanks to Dan W for the link). He succinctly summarises his thinking: "What in heaven's name made you think you could monetize the real estate in which somebody is breaking… Continue reading Soap operas
A while ago I got a bit obsessed about what the human benefit might be of the effect that technology was having on representation and meaning in society. 'Cheap, easy, global media' has is no longer a theory in a university library. It's the reality we get every day. So, once we're past this, what… Continue reading Now that we know what the future looks like part 2
Seth Godin here, picks up on a subject which Russell Davies discussed in Campaign last year. The Uncanny Valley. That topic is actually about when robotics (and the like) become too believable, and people begin to respond less well to them. How does this work in marketing? For me, it's a bit like when you… Continue reading It’s uncanny
The whole phrase is 'Now we know what the future looks like, what would we like to do with it?' For the second post in a row I'm afraid I'm in a rather idealistic mood. But it seems to me, now, that we look at the structure of business and marketing as it's being done… Continue reading Now we know what the future looks like
An interesting comment on the last post came back to a topic which I seem to be asked, or ask myself, more and more often. If social media increasingly leads to closed groups, and tomorrow's media consumers are increasingly avoiding the mass media, what will happen to mass-participation media events, and don't we as a culture lose… Continue reading No one to hear you scream
Remember the first website you built. I remember doing them at university a bit but they were really awful. And then I did one for the company I worked in. And then, rather suddenly I was running a company that made them. And in the start people would argue about everything. Should there be persistent… Continue reading Ins and outs – a redefinition of digital marketing
Amid the phenomenal suprise of the new... 3G iphone, Jobs also slipped some other news into the Worldwide Developers Conference keynote. It seems Apple is re-releasing an old favourite from Microsoft: Yes, it's the sick older sister of Windows '98. The ill-fated 'millennium edition' of Windows which barely made it into the noughties. This new… Continue reading Is it just me?
Amelia's amusing analysis of Web 1.0 and Web 2.0 came coincidentally on the same day that I was at a conference thingy and had been having exactly that discussion: what was 2.0 and how much of it was pure marketing sentiment. I couldn't disagree more. I think 2.0 is a radical shift in society. It… Continue reading Third time lucky
Couple of good quotes / stories I found in a desperate attempt to do some catch-up reading of my Economist stockpile. Strangely enough both items from the same page in the July 7th issue (p. 69). In A change of tune (paywalled), we have Warner Music chairman, Edgar Bronfman saying "The music industry is… Continue reading Music business
Leading product 