Now we know what the future looks like

The whole phrase is 'Now we know what the future looks like, what would we like to do with it?' For the second post in a row I'm afraid I'm in a rather idealistic mood. But it seems to me, now, that we look at the structure of business and marketing as it's being done… Continue reading Now we know what the future looks like

Taught out

Ken Robinson (presenter of the excellent TED talk 'Do schools kill creativity') has recently appeared onto the web in another presentation at London's RSA on how paradigms need to change in education to keep up with the changing circumstances we face in society. (It's a long talk at 55 minutes but well worth setting aside the time). This… Continue reading Taught out

A little bit (of) interesting

Today was interesting. It was Interesting 2008, the Russell Davies 'unconference'; in its second year and continuing rude health. The underlying thought appears to be the same: the first step in being interesting is being interested. Accordingly a very large bunch (maybe 400) cogniscati gathered in an incredible (and extremely well buntinged) hall – Conway… Continue reading A little bit (of) interesting

No one to hear you scream

An interesting comment on the last post came back to a topic which I seem to be asked, or ask myself, more and more often. If social media increasingly leads to closed groups, and tomorrow's media consumers are increasingly avoiding the mass media, what will happen to mass-participation media events, and don't we as a culture lose… Continue reading No one to hear you scream

The implication of advertising revolutions

I wrote a piece a few weeks ago called 'the structure of advertising revolutions'. That was all about the way in which we should expect the advertising world to deal with changing paradigms, based on how the scientific community does. It was inspired by Clay Shirky's video, blog and book, pointing out that the new… Continue reading The implication of advertising revolutions

Ins and outs – a redefinition of digital marketing

Remember the first website you built. I remember doing them at university a bit but they were really awful. And then I did one for the company I worked in. And then, rather suddenly I was running a company that made them. And in the start people would argue about everything. Should there be persistent… Continue reading Ins and outs – a redefinition of digital marketing