Powerful structures for product-driven organisations
Does anyone else think the following - one an honest-to-goodness advertising campaign (from Fallon no less) and one a piss-take of the world without computers - look suprisingly similar? (And yes, that is Rolf Harris). The entire cracked photoshop contest is a lot of fun, imagining what the world would be like if the internet… Continue reading Care less Wispa
I'm not a twitter expert. This seems to put me in the minority. And it's a great thing that so many people have a view on what the microblogging service is doing in communications and how people, and companies, should be interacting with it. Over at e-consultancy there's been a couple of recent interesting outbreaks… Continue reading Just because you can
Here I am in New Media Age. Always a pleasure. And this article makes a good exposition of the vast range of agencies competing in this area. It would have been nice if they could have included the 'However....' after the bit where I talk about how good non-digital agencies sometimes aren't at digital design. Also… Continue reading Agencies and echos
In the last post, I talked a bit about the new Skittles site. This post really comes by way of an apology for a small experiment I ran following that post, and a couple of unexpected observations that came out of it. The experiment was to try and take over the twitter search feed which… Continue reading A funny thing happened on the way to the forum
Listen, I'm not going to start believing my predictions. I promise. After all, one correct hit in all these years is not good odds. However, I do find it a bit spooky that I wrote this post last week talking about just how pointless FMCG-brand websites are, and how useless FMCG brands are therefore likely… Continue reading Chasing rainbows
The whole phrase is 'Now we know what the future looks like, what would we like to do with it?' For the second post in a row I'm afraid I'm in a rather idealistic mood. But it seems to me, now, that we look at the structure of business and marketing as it's being done… Continue reading Now we know what the future looks like
Today was interesting. It was Interesting 2008, the Russell Davies 'unconference'; in its second year and continuing rude health. The underlying thought appears to be the same: the first step in being interesting is being interested. Accordingly a very large bunch (maybe 400) cogniscati gathered in an incredible (and extremely well buntinged) hall – Conway… Continue reading A little bit (of) interesting
The new Red Brick Road site contains a neat little spoof site about overblown promises and 'strategies' from agencies ("The Yellow Brick Road"). Particularly good is this fictitious company's philosophy statement: 'In today's networked world, we understand that the customer is no longer just your wife, she's the boss. That's why we believe customers shouldn't… Continue reading No longer just your wife
If yesterday's Mix keynote was all about products and developers, today's was all about Ballmer himself, who was interviewed on stage by Guy Kawasaki. Kawasaki, an ex-apple evangalist, pulled no punches - poking Ballmer on Vista, Google, Yahoo and Apple, as well as some pretty suprising jokes about chair throwing, anti-trust hearings and Ballmer's infamous… Continue reading Monkeying around
Perhaps we have a problem with teenage violence but there's nothing quite so unseemly as old people scrapping it out. It only makes it worse when those pensioners are millionaire bosses of major traditional media and marketing firms. As Brand Republic reports (requires free registration), Martin Sorrell and Maurice Levy have been taking time out… Continue reading Yeah but, no but… digital
Leading product 