Unintended consequences

I'm facinated by unintended consequences. Tiny, or apparently unrelated acts, can hugely impact people's lives. The introduction of rabbits in Austalia is a good example. One expatriate British landowner wanted a little of his home country and so brought out 24 rabbits for hunting to Australia. Within ten years, millions of rabbits plagued Austalia, destroyed… Continue reading Unintended consequences

A funny thing happened on the way to the forum

In the last post, I talked a bit about the new Skittles site. This post really comes by way of an apology for a small experiment I ran following that post, and a couple of unexpected observations that came out of it. The experiment was to try and take over the twitter search feed which… Continue reading A funny thing happened on the way to the forum

Crisis in branding 2 – the revenge

Disorganized ramblings from the ‘trying things out for size’ department and the ‘Yesterday was Epiphany’ team: The original crisis in branding in the 70s – staring Bruce Willis – was a result of the multiple retailers asserting the power they had over the consumers’ attention spans to push out brands and promote own labels. And,… Continue reading Crisis in branding 2 – the revenge

Soap operas

So Ted McConnell, P&G's general manager for interactive marketing and innovation has just told a conference audience that he didn't want to buy any more ads on Facebook (thanks to Dan W for the link). He succinctly summarises his thinking: "What in heaven's name made you think you could monetize the real estate in which somebody is breaking… Continue reading Soap operas

Search as the new science

A few weeks ago, on the occassion of the company's tenth anniversary, Marissa Mayer - Google's VP, Search Products & User Experience - shared her thoughts on the future of search. The most striking feature of the analysis is a kind of quasi-religious fervour with which Mayer takes on her mission to extend the scope… Continue reading Search as the new science