Powerful structures for product-driven organisations
Like Antony, I'm waiting for Royal Mail (or rather Amazon) to deliver my copy of Everything Is Miscellaneous: The Power of the New Digital Disorder by David Weinberger. From reading around the book, it seems it will be a fascinating look at the role for taxonomy in the new world order of infinite capacity. The traditional taxonomies of… Continue reading Truth and classification
Antony's Map, Monitor and Engage mantra was a great rule of thumb for brand marketers looking to take their first steps in social media. Unlike most 1-line solutions it has the benefit of being usable and meaningful; providing an actionable plan for sometimes very hesitant marketers. First of all work out who your community is,… Continue reading As seen on Web 2.0
It was a pleasure to go along tonight to the final event of widget week, NMK's Widget Nation (part of the Beers and Innovation series). The panel was Fergus Burns of Nooked, Ivan Pope of Snipperoo, Matt Looney (who was chairing) and, slightly bizarrely, me. It turned out to be a very different evening from the Chinwag… Continue reading Atomic experiments
The site that promised to measure the size of the internet has failed dismally. It failed for the same reason that "viral" campaigns fail on the internet and in the real world - because the message or motivation wasn't strong enough. But this shouldn't be suprising, messages that captivate everyone are incredibly rare. Advertising people… Continue reading Size matters
What's missing from every page of YourSpace except the home page? Give up? It's the logo stupid. Aside from the URL and a couple of subbranding elements (like the player), there is no MySpace branding. The site hands ownership properly to its users but has done a very neat trick through being recognisable just through… Continue reading No logo?
This amusing story in the Times (and courtesty of Brand Republic's Robin Grant) tells the story of the judge in a cyber-terrorist trial who had to halt proceedings because he didn't understand what a website was. Judge Peter Openshaw's exact words were: “The trouble is I don’t understand the language. I don’t really understand what… Continue reading Judge Fudge
As we potentially watch Scotland sail away into the uncharted waters of the devolved EU nation state, there seems to be other traditionally tightly controlled territories being set adrift with little direction. Or rhyme or reason. One of the most impressive examples of straight-forward directionlessness must be this story about Visa which caught my eye… Continue reading Form an orderly queue
I know it's not summer yet. But it's going to come soon and it's going to be full of crazy people. And the crazy people are going to work in marketing agencies and they're going to be trying to reinvent the interweb. Here are some early starters: Firstly some klutz at JWT clearly doesn't know… Continue reading Summer madness
Antony was very kind to invite me take part in Blogging for Business 2007 conference. It was a discussion panel about how well marketing people and agencies are adapting to new consumers. Also on the panel were Ian Delaney from NMK and Roberto Hortal Munoz from More Th>n - both really nice guys with interesting… Continue reading Antony Mayfield attempts world domination
Enough April's Fools commotion, it's time to get back to random musings about brands and ways to describe and promote that X factor which is differentiating brands that can't deal with the new consumer, from the brands that can. The word, today is integrity. Obviously, there's a long history of the use of that word… Continue reading Another word for it
Leading product 