Powerful structures for product-driven organisations
The people at Wolff Ollins must be kicking themselves. The 2012 logo seems likely to not just make them look like heartless corporate robber-barrons (where's our £400k guys?), but may be part of the deathnell for the entire "branding" industry. Russell Davies joins the cry for the end to the overuse of the term and… Continue reading We’ll let you know
I know it's not summer yet. But it's going to come soon and it's going to be full of crazy people. And the crazy people are going to work in marketing agencies and they're going to be trying to reinvent the interweb. Here are some early starters: Firstly some klutz at JWT clearly doesn't know… Continue reading Summer madness
I've just changed jobs. I used to wonder how anyone could stand changing jobs every two years (having left it somewhat longer). Well now I *really* don't know. All that disruption, the new kettle to get used to, new systems, all those names... Anyhow, amongst the multitude of things that are different about my new job… Continue reading Perks
Leading product 