Powerful structures for product-driven organisations
Perhaps it’s a coincidence, perhaps a conspiracy. Perhaps there’s something in the west-coast water supply but the last week or so has seen a pretty sophisticated debate break out on the use of facts and intuition in design. Douglas Bowman is leaving Google, having been heralded as one of the best things to happen to… Continue reading The numbers’ game
Yesterday's Mix Session 'Web 2.0 and Beyond: What Is the Business Reality?' would more accurately have been called 'how are we going to make money out of this stuff?: no new information here'. Panelists were Bryan Biniak of Jacked, Tim Kendall of Facebook, the ever charming Loic Le Meur, now of Seesmic, and brainiac… Continue reading In the money
What's wrong with this picture? Well apart from the fact that their advertising is clearly so laser-guided that they're shoving the 'your ad here' ad up to their entire market, there's only one item on the page you can't 'prioritize' (dig or bury) yet it's likely to be the only item on the page that… Continue reading Spot the obvious mistake
Some times these 'new media' don't seem quite so far from those old ones do they? An interesting news feed item turned up this morning in my Facebook news feed (below). I wonder quite how targeted this advertising is: Also it would seem to suggest that there's a bit of spare inventory at the moment.
There's an absolutely cracking article on Mashable about the various social network's monetisation strategy. The author points out that it takes an awful lot of personalisation to make up for hitting people with messages at the wrong time (and that entertainment doesn't translate to word of mouth). It's a very reasonable criticism, and it's… Continue reading Sense and sociability
Another fantastically cynical piece from Andrew Orlowski: I'm a walking billboard... bitch in response to the somewhat hyperbolic claims of Facebook Founder Mark Zuckerberg that he's reinvented advertising for the next 100 years. In fact, there are three things that Facebook is doing: Letting brands have pages. Fair enough, we've seen this work well enough on… Continue reading Does it really ad up?
Is it just me, or is there something a little bit desperate in Google's response to Facebook, Open Social? Amongst all this cooked-up debate about whether Facebook will join the Open Social platform, there is a fundamental misunderstanding of the attraction of the platform. If no one invented another application for Facebook (another annoying Spam-ridden app… Continue reading Setting the standard
Today's Facebook porn revolves around a story that the social network is set to launch a new adserving platform (called 'SocialAds') which will take the data from inside their walled garden and use it to serve more relevant ads to people in other locations. Valleywag has it here. Venture beat loose complete control of their horses here, going… Continue reading Facebook goes anti-social
How do you know you're an important part of the 2.0 firmament? The answer is that people have conferences about you and you don't even go along. Tongiht's BiMA 'debate' about facebookwas just that, and Zuckerburg couldn't even be on hand by satelite conference to accept the praise. However the event was very well chaired… Continue reading Platform 9 3/4
This quote comes from a business bigwig, asked whether he uses Facebook. "No, but I think my secretary does" I think she probably does too. The context is this somewhat reactionary piece in the FT asking how businesses should cope with staff wasting hours on social networking sites when they're supposed to be working. There's been a lot in… Continue reading "No, but I think my secretary does"
Leading product 