Powerful structures for product-driven organisations
I see from the fact that it is still everywhere that Ask.com is not taking a great deal of notice of the massive amount of negative feedback to its truly awful information revolution campaign. Well, aside from the fact it doesn't make a whole lot of sense, I'd think it's important we dig down into… Continue reading Can I count the ways
The Carlsberg ad campaign has always been extremely entertaining and memorable. It's what Russell Davies describes as generous or rich, as opposed to simply being the "big" idea of which ad men are so fond. In 2004, this was successfully adapted to a very nice "french disqualified" viral email idea (if you know me you'll know… Continue reading In the money
I know it's not summer yet. But it's going to come soon and it's going to be full of crazy people. And the crazy people are going to work in marketing agencies and they're going to be trying to reinvent the interweb. Here are some early starters: Firstly some klutz at JWT clearly doesn't know… Continue reading Summer madness
Tonight was the promisingly named "PPC Earthquake" for Chinwag(#3). Each of these events has had an unusual noun appended to it (I suspect for searchability and Flickr tagging purposes), but this little bit of hyperbole was the most impressive and misleading to date. Unless they meant it would involve mindless destruction of my evening. Putting aside… Continue reading PPC earth tremor – 50 evenings mildly disrupted
It's easy to become so engrossed in the genius of blogs like Antony's, adliterate or Russell Davies' that you start thinking that the mainstream press can't contribute to the debate about the changing consumer (the change in the media power relationship). But there's a great article in this week's Economist about exactly that. And it's a very… Continue reading Attentioneering, attention selling
Leading product 