Powerful structures for product-driven organisations
I hardly ever give up on a book. There was a Kate Atkison book my mother gave me for Christmas four years ago but that's about it. Well Herd has stopped me in my tracks. This feels like real shame because I think the idea behind it is brilliant and the key insight is central to… Continue reading Stop me if you think that you’ve HERD this one before
Everyone seems to be raving about the Club Internet advert (above). Apparently it's a new dawn of creativity online, going so far beyond what is possible on the normal or expanding banner advertising formats. Well it's certainly an interesting thing to watch. If you got the spare 25 minutes it takes to load, then the… Continue reading The home of the journey
I see from the fact that it is still everywhere that Ask.com is not taking a great deal of notice of the massive amount of negative feedback to its truly awful information revolution campaign. Well, aside from the fact it doesn't make a whole lot of sense, I'd think it's important we dig down into… Continue reading Can I count the ways
The Carlsberg ad campaign has always been extremely entertaining and memorable. It's what Russell Davies describes as generous or rich, as opposed to simply being the "big" idea of which ad men are so fond. In 2004, this was successfully adapted to a very nice "french disqualified" viral email idea (if you know me you'll know… Continue reading In the money
Next time you book a holiday, you should definitely book it with Thomson. All of their user reviews are 5 stars! It must be amazing. Pint of beer for the first person to find a non 5-star review or one not posted in January 2005 or January 2006.
I know it's not summer yet. But it's going to come soon and it's going to be full of crazy people. And the crazy people are going to work in marketing agencies and they're going to be trying to reinvent the interweb. Here are some early starters: Firstly some klutz at JWT clearly doesn't know… Continue reading Summer madness
Usability-free zone it may be but I thought this was a really nice idea for how an author chose to talk to everyone about her new book: http://noonebelongsheremorethanyou.com/. What is the main advertising feature of this? Well it's got a lovely wry sense of humor it's about speed its about personal connection (or at least appears… Continue reading Digital appliances
This is what 'old fashioned' banner advertising people call an MPU or L-rec advertising format. This particular bit of creative is running on high-traffic generic sites (like the front page of national newspaper websites). These formats will soon be made redundant by relevance-targeted keyword advertising because they're not effective. Or so we thought!
Enough April's Fools commotion, it's time to get back to random musings about brands and ways to describe and promote that X factor which is differentiating brands that can't deal with the new consumer, from the brands that can. The word, today is integrity. Obviously, there's a long history of the use of that word… Continue reading Another word for it
Tonight was the promisingly named "PPC Earthquake" for Chinwag(#3). Each of these events has had an unusual noun appended to it (I suspect for searchability and Flickr tagging purposes), but this little bit of hyperbole was the most impressive and misleading to date. Unless they meant it would involve mindless destruction of my evening. Putting aside… Continue reading PPC earth tremor – 50 evenings mildly disrupted
Leading product 