Powerful structures for product-driven organisations
George Parker's well aimed rant at weak minded advertising for weak beer, included a very interesting idea. While beer advertisers have reduced their media spend on traditional media by almost a quarter, overall market sales have gone up. What do we learn from that? That the digital media advertising that's taking-over the budgets is really… Continue reading Inflection point
Yesterday's keynote from Steve Jobs was, as usual, a great show, full of amazing new products and product innovation. The Nano got even smaller and got video, the shuffle got more memory, the standard iPod got a new name ("classic") and more storage, the iPhone became a lot cheaper, and he launched the new iPod… Continue reading Starbucks in their Ipods
It's been less than two years since the July 7 bombing in London and Richard Sambrook telling us that the BBC no longer owns the news. Today we watch as the somewhat bizarre UK car bombing news rolls in. No longer does the BBC interview off screen and report on screen, instead - on… Continue reading Mediate
Mike Butcher picks up on the Brand Republic story about the future of social networks being in niche verticals. The most remarkable thing about the original article - about the Association of Tennis Professional (ATP) launching a 'social network' with 10Duke - is the lack of thought added to the piece by the journalist as she fairly… Continue reading New balls please
Antony's Map, Monitor and Engage mantra was a great rule of thumb for brand marketers looking to take their first steps in social media. Unlike most 1-line solutions it has the benefit of being usable and meaningful; providing an actionable plan for sometimes very hesitant marketers. First of all work out who your community is,… Continue reading As seen on Web 2.0
I love the Economist so was slightly underwhelemed to read on Open that their crack team on Project Red Stripe, after several months of deliberation into the paper's future have come back with a social network solution. In their own words Our mission is to develop truly innovative services online. In the past three weeks, we've… Continue reading Stars and stripes
Leading product 