Powerful structures for product-driven organisations
Adaptive Path may be brillaint at most things but they can't write books well. There. I've said it. 'Subject to Change' is the new AP book. And it's an absolute whirlwind tour of ideas surround design, design strategy, the future of organisations and consumer marketing and how to build software systems to deliver great experiences with agile development methodologies. It's virtually… Continue reading Subject to terrible writing
Seth Godin here, picks up on a subject which Russell Davies discussed in Campaign last year. The Uncanny Valley. That topic is actually about when robotics (and the like) become too believable, and people begin to respond less well to them. How does this work in marketing? For me, it's a bit like when you… Continue reading It’s uncanny
Damien Mulley is a fabulous Irish blogger who came over to London to attend Interesting 2008 recently. On his way there, he stopped off at Conchango (where I work) to talk to us about the effect blogging was having on newspapers in Ireland. It was an interesting presentation, although - for me at least - the most… Continue reading Dead bloggers’ society
Today was interesting. It was Interesting 2008, the Russell Davies 'unconference'; in its second year and continuing rude health. The underlying thought appears to be the same: the first step in being interesting is being interested. Accordingly a very large bunch (maybe 400) cogniscati gathered in an incredible (and extremely well buntinged) hall – Conway… Continue reading A little bit (of) interesting
An interesting comment on the last post came back to a topic which I seem to be asked, or ask myself, more and more often. If social media increasingly leads to closed groups, and tomorrow's media consumers are increasingly avoiding the mass media, what will happen to mass-participation media events, and don't we as a culture lose… Continue reading No one to hear you scream
I wrote a piece a few weeks ago called 'the structure of advertising revolutions'. That was all about the way in which we should expect the advertising world to deal with changing paradigms, based on how the scientific community does. It was inspired by Clay Shirky's video, blog and book, pointing out that the new… Continue reading The implication of advertising revolutions
Remember the first website you built. I remember doing them at university a bit but they were really awful. And then I did one for the company I worked in. And then, rather suddenly I was running a company that made them. And in the start people would argue about everything. Should there be persistent… Continue reading Ins and outs – a redefinition of digital marketing
Thomas Kuhn wrote and incredible book called 'The Structure of Scientific Revolutions'. It's probably the one book I studied at university which I ever think of now. In the book, Kuhn investigates what really happens in science; how the step changes in understanding really get incorporated into the overall body of knowledge. The view you… Continue reading The structure of advertising revolutions
There is, of course, no law about words you can put together, but that doesn't mean all combinations make sense. Well, a recent poll (conducted in my brain) indicates that over 50% of marketing conferences this summer will include the phrase 'social media marketing'. A couple of excellent posts today teach us the need for… Continue reading Oxymoronic
As Gareth remarks on brand new, the follow up to the Cadbury's Gorilla advert is underwhelming. We all spent ages trying to work out if and why the Gorilla worked. The sales figures would seem to suggest it did work (outside of adland) although not in a big way. No one really seems to really… Continue reading One truck pony
Leading product 