Fluxx will be holding a book launch for Unthinkable on 25 March at the Ice Tank in central London. More details about the evening here. If you'd like to come along and discuss the book, drop me a line.
How brands talk
Found a ton of great Fishburne cartoons when writing a post over here. Here's a great one that didn't fit that theme: For me, it brings to life two great fallacies about brands: 1/ That customers want to have a relationship with their brands. There may be some very special brands that are like that… Continue reading How brands talk
Facts not opinions
We've been lucky enough to have Hugh MacLeod provide the illustrations for the book, and damn fine they are too. I won't ruin that surprise. However, I was reminded this morning of just how close in thinking much of Tom Fishburne's work is. As an innovator in a big business, we know many clients can feel… Continue reading Facts not opinions
Old jokes home
My favourite joke. Peter Cook and Dudley Moore. Moore says: "I'm writing a book", Cook replies: "Really? Neither am I." I've written a book on innovation. There, I've said it. And if there's something more commonplace, less innovative than books on innovation, it must be blog posts about how bloody hard it is to write a… Continue reading Old jokes home
What’s it about?
So. Why did we write the book, Unthinkable? The truth is that the thinking that got us to write the book is just the same as the reason the partners started the agency, Fluxx, back in 2011. We knew from years of working with companies on new things that often the most exciting ideas and… Continue reading What’s it about?
Lean thinking
I've always been a fan of Lean. Most recently, Lean Startup has been very influential on me, as it has been on many others. On my desk sits an unread copy of Lean Analytics, and now, I see we have also got 'lean strategy', meaning not the strategy of using lean techniques, but rather the… Continue reading Lean thinking
Kodak moments
This wonderful clip from Mad Men on Amelia's blog started me thinking again about Kodak, both a case study of success and failure in product innovation, and - now - a cautionary tale for businesses facing change. But what, if anything, can we actually learn from it? One of the best studies of the primacy… Continue reading Kodak moments
What’s so new about innovation?
It used to be that everyone spent their time talking about design. In the early years of the web, that was enough 'new' for most of us: digital, social, mobile. They all meant new ways of making things. And so design could change the world. It was the silver bullet. User-centred thinking was new -… Continue reading What’s so new about innovation?
Evil
If I were to set up a company whose whole brand promise was 'no snack foods' and then I released a range of delicious healthy biscuits, you would think I would have some branding issues. I'd certainly have to reconsider that 'no snacks' banner on my corporate headquarters, and perhaps I would have to rethink… Continue reading Evil
Out of our minds
Four weeks ago I went to Wales, to the beautiful area around Cardigan Bay, to join Russell Davies' day on How to be Interesting. And now I want my money back etc etc. Boom boom. But seriously folks, seven hours on Parc y Pratt Farm (home of the Do Lectures), with one of the most fascinating… Continue reading Out of our minds
Leading product 