Yes, the customer wants it, but do they want it from you?
More rinsing: Is it a product or a feature?
Tag: innovation
What’s so new about innovation?
It used to be that everyone spent their time talking about design. In the early years of the web, that was enough 'new' for most of us: digital, social, mobile. They all meant new ways of making things. And so design could change the world. It was the silver bullet. User-centred thinking was new -… Continue reading What’s so new about innovation?
Leading product 