Powerful structures for product-driven organisations
The whole phrase is 'Now we know what the future looks like, what would we like to do with it?' For the second post in a row I'm afraid I'm in a rather idealistic mood. But it seems to me, now, that we look at the structure of business and marketing as it's being done… Continue reading Now we know what the future looks like
This burst of conversation about the new project from the Economist (where I admit, my cynicism got the better of me, although I do think it could have been better explained) got me thinking about the broader convergence which we seem to be seeing from sources likes Bill Gates (Harvard Commencement address) and the great brains of the Ted… Continue reading Footing the Bill
In my current job, we care alot how much time people are spending online. That's becuase it tends to feed very directly into how much media our clients should buy that way. That's a very old fashioned approach really - although it works (for forecasting trends at least). In presentations this is called "money follows… Continue reading Shopping
I don't normally talk about commercial stuff here but I went to a very odd conference this week. I can't say exactly what it was but it was a large UK communications group talking about how the current generation of internet trends were being reflected in their business. Of course, the "2.0" thing was mentioned excesively… Continue reading Suprisingly forward, suprisingly backward
(Transfered from Blogger / Typepad) If there's a sure fire sign that the bubble is building again, it's the resurfacing of .com-era economics projections.These economic 'models' work something like this: Let's assume there are 1bn internet users world wide. Let's say 0.005% of those people might be interested in my new $10 train spotting kit.… Continue reading .com-o-metrics
Leading product 