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Rarely is it inexplicable why something hasn’t worked. The things that succeed are the few, are the exceptions. Most technology projects aren’t huge successes. But the odds are stacked so heavily in favour of Google Plus that it’s almost hard to believe it isn’t the world’s best and most popular site already. And it’s clearly… Continue reading G-

Taking apart taking part

Over at AdLiterate, Richard Huntingdon has been doing an infinitely better job, it seems, of my favorite hobby - disecting pointless brand 'immersion campaigns'. We now have a very wide selection of examples  of supremely stupid advertising-agency-created ideas encouraging the clearly disinterested reader to put down what they were doing and  get involved in a supreme act… Continue reading Taking apart taking part

Mapping the human enome

The human genome project started in 1990 and continues today (I guess with ever decreasing marginal return) towards the exhaustive mapping of the core physical cells which make us. Definitions vary on when the project will be ‘complete’ but as Ray Kurzweil points out, we are accelerating towards whichever version of completeness you chose, as… Continue reading Mapping the human enome