Yes, the customer wants it, but do they want it from you?
More rinsing: Is it a product or a feature?
Category: products
Two tribes
A side effect of the digital revolution has been the closing of the perceived gap between product thinking and communications thinking. Not always with desirable results. Watching these worlds collide has long been a fascination for me, as they are such distinctly different approaches, require such different skills and temperament and are typical bought by… Continue reading Two tribes
Leading product 