The Bill and Steve show

When it comes to technology innovation, it's interesting to hear some people still talk about a "five-year plan". After all, YouTube went from zero to £1.65bn in 18 months. Google only lost their beta tag 7 years ago. Paradigms can change literally overnight. In this fascinating interview, Jobs and Gates reveal that they've not got a… Continue reading The Bill and Steve show

If you can’t beat them

There's an excellent post on RMM about this video ad (I have very little doubt that the word 'viral' was harmed in its creation). The ad is a take off of the movie, "The Break Up" with the couple discussing divorce representing the egotistical advertising world and the meek engagement-seeking consumer. As Matt Morrison points out, while the… Continue reading If you can’t beat them

What’s the big deal?

  When Google bought DoubleClick for $3.1bn in April, aQuantive said it expected its Atlas platform to benefit since advertisers were likely to have concern over impartiality when the world's biggest ad-serving network is owned by the biggest interactive adveritising seller. It seems highly unlikely when they said this that they weren't already doing a dance… Continue reading What’s the big deal?