G-

Rarely is it inexplicable why something hasn’t worked. The things that succeed are the few, are the exceptions. Most technology projects aren’t huge successes. But the odds are stacked so heavily in favour of Google Plus that it’s almost hard to believe it isn’t the world’s best and most popular site already. And it’s clearly… Continue reading G-

Taking apart taking part

Over at AdLiterate, Richard Huntingdon has been doing an infinitely better job, it seems, of my favorite hobby - disecting pointless brand 'immersion campaigns'. We now have a very wide selection of examples  of supremely stupid advertising-agency-created ideas encouraging the clearly disinterested reader to put down what they were doing and  get involved in a supreme act… Continue reading Taking apart taking part