Yes, I know, it's been a year since lesson 01. We have still been learning. Most of that time was spent working very hard on mkblv02, which unfortunately I can't yet talk about in detail here: we are working for a large company and they're still very much testing and tweaking before going live. That's… Continue reading Lesson 02
Category: lean
Lean thinking
I've always been a fan of Lean. Most recently, Lean Startup has been very influential on me, as it has been on many others. On my desk sits an unread copy of Lean Analytics, and now, I see we have also got 'lean strategy', meaning not the strategy of using lean techniques, but rather the… Continue reading Lean thinking
Just in time
I've been thinking about this topic - how the principles of lean manufacturing could teach us something interesting about marketing - for ages, but getting nowhere with writing about it. Little things keep reminding me I need to get on with it. Like Amelia's discussion about getting the most passionate customers involved in the… Continue reading Just in time
The machine that changed the world
I've been reading the fantastic The Machine that Changed the World. The book was first published in 1990 by a team of economists from MIT in response to the whacking which American car producers were receiving from the Japanese. It had been widely assumed that the system the Japanese were using to simultaneously deliver higher… Continue reading The machine that changed the world


