Powerful structures for product-driven organisations
I've talked a fair amount already about what it means for brands to differentiate themselves through experience, in particular in the context of, Lewis Carbone's excellent book Clued In. Well it couldn't have been a more important topic at Forrester's Consumer and Financial Services forum last week in Barcelona. The subject of a number of… Continue reading The value of experience
There were two really strong themes from the Forrester Conference last week in Barcelona. For Financial Services, it was experience based differentiation. From the point of view of consumer brands, it was all about sharing your brand, about bringing your customers inside your marketing and product efforts, and from that building a network of vocal… Continue reading Leading from behind
I've spent the last couple of days at the Forrester Consumer and Financial Services (combined) forums in Barcelona. Some pretty good speakers and some interesting ideas which I'll go into in more detail later. Overall, it seems, a consensus has broken out around the need for brands to embrace the changing nature of media to… Continue reading Proving the rule
Leading product 