Powerful structures for product-driven organisations
Yes, I know, it's been a year since lesson 01. We have still been learning. Most of that time was spent working very hard on mkblv02, which unfortunately I can't yet talk about in detail here: we are working for a large company and they're still very much testing and tweaking before going live. That's… Continue reading Lesson 02
Ken Robinson (presenter of the excellent TED talk 'Do schools kill creativity') has recently appeared onto the web in another presentation at London's RSA on how paradigms need to change in education to keep up with the changing circumstances we face in society. (It's a long talk at 55 minutes but well worth setting aside the time). This… Continue reading Taught out
An early theme in The Cluetrain Manifesto is the idea that command and control is simply outdated and outmoded in today's organisations. In Locke et al's view, this is because such structures do not allow for the speed and flexibility of communication necessary to align an organisation with it's market. Other arguments are that these… Continue reading Top down
I've been thinking about this topic - how the principles of lean manufacturing could teach us something interesting about marketing - for ages, but getting nowhere with writing about it. Little things keep reminding me I need to get on with it. Like Amelia's discussion about getting the most passionate customers involved in the… Continue reading Just in time
From the department of 'in case you'd missed it'. You really can't turn your back on the Google chaps for five seconds. The latest addition to the mapping family, street view still needs a little polish but it's going to be quite amazing, and they just keep getting the stuff out there, as quickly as they can get it done. Also,… Continue reading Better by beta
Leading product 