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Category: usability

Steep Learning Curb

January 8, 2007January 8, 2007 Tom Hopkins3 Comments

I used to work with an account manager years ago who was great (rather unintentionally unfortunately) at Malapropisms. It was she who authored the legendry (in my then company at least) description of the millennium fireworks as a "damp squid" and several hundred others. Our favourite was that a new project represented a "steep learning… Continue reading Steep Learning Curb →

Posted in marketing, meme, usability

on Open!

December 18, 2006December 18, 2006 Tom Hopkins

I think it says something about where we're going that I feel peculiarly famous to be mentioned on Antony's fantastic blog Open. If by some miracle you've seen my blog but not his, Open is the single most useful and thoughtful commentary on social media that I have found. Enthuiastic but not over-hyped! It's a… Continue reading on Open! →

Posted in skipintro, usability, web2.0

Buttons you just don’t want to press

December 1, 2006December 17, 2006 Tom Hopkins

When we did a big re-pitch recently, we knew we'd have to know as much about why our site wasn't working as all the people pitching against us. (There's lots of complicated reasons why we hadn't just fixed these problems in advance! Honest). Well the great thing about usability research is you always find out… Continue reading Buttons you just don’t want to press →

Posted in usability

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