Powerful structures for product-driven organisations
The human genome project started in 1990 and continues today (I guess with ever decreasing marginal return) towards the exhaustive mapping of the core physical cells which make us. Definitions vary on when the project will be ‘complete’ but as Ray Kurzweil points out, we are accelerating towards whichever version of completeness you chose, as… Continue reading Mapping the human enome
Mike Butcher picks up on the Brand Republic story about the future of social networks being in niche verticals. The most remarkable thing about the original article - about the Association of Tennis Professional (ATP) launching a 'social network' with 10Duke - is the lack of thought added to the piece by the journalist as she fairly… Continue reading New balls please
As you're about to find out, I've been thinking a little too much about the concept of "digital strategy". You probably know the scenario. You're sitting in a meeting and someone says "What should our digital strategy be?" Everyone stares at the floor until, under the weight of expectation, someone with the 's word' in their… Continue reading I’ll be your digital strategist for the evening
Leading product 