In my current job, we care alot how much time people are spending online. That's becuase it tends to feed very directly into how much media our clients should buy that way. That's a very old fashioned approach really - although it works (for forecasting trends at least). In presentations this is called "money follows… Continue reading Shopping
Category: marketing
About the truth – don’t lie
A lot of the issues that brands and brand marketeers are now facing have a kind of déjà vu to them. Why? Because we have seen them before. What are the lines? "Brands should connect", "brands should be useful and relevant". Well those are how the original planning groups got started. Yes, technology is allowing users deeper… Continue reading About the truth – don’t lie
Suprisingly forward, suprisingly backward
I don't normally talk about commercial stuff here but I went to a very odd conference this week. I can't say exactly what it was but it was a large UK communications group talking about how the current generation of internet trends were being reflected in their business. Of course, the "2.0" thing was mentioned excesively… Continue reading Suprisingly forward, suprisingly backward
Nike setting the example yet again
Nike has always been a formidable marketing organisation so it shouldn't come as a suprise that they continue to lead the way when it comes a richer more three-dimensional branding. Indeed the entire concept of RunLondon or RunNYCity, took them into a space they could easily own and imprinted their values on it. The sight of… Continue reading Nike setting the example yet again
Leading product 