A lot of the issues that brands and brand marketeers are now facing have a kind of déjà vu to them. Why? Because we have seen them before. What are the lines? "Brands should connect", "brands should be useful and relevant". Well those are how the original planning groups got started. Yes, technology is allowing users deeper… Continue reading About the truth – don’t lie
Category: engagement
Nike setting the example yet again
Nike has always been a formidable marketing organisation so it shouldn't come as a suprise that they continue to lead the way when it comes a richer more three-dimensional branding. Indeed the entire concept of RunLondon or RunNYCity, took them into a space they could easily own and imprinted their values on it. The sight of… Continue reading Nike setting the example yet again
Ultimate web 2.0 site, so far
It might be all flash and take ages to load but look at this excellent site. It's like wefeelfine.org x 100: http://timecapsule.yahoo.com/capsule.php. A few people have pointed out that it doesn't do what "normal" (and by "normal", I think we all mean "Blue Peter") time capsules do, it's not full of pictures of old, out… Continue reading Ultimate web 2.0 site, so far
In mourning
(Transfered from Blogger / Typepad) OK, I know this might appear to be a little off-topic (!) but this weekend marked More 4's end of the West Wing series finale. Two final episodes - as well as six great repeats and a crumby quiz show hosted by Rory Bremner. This is a show which genuinely… Continue reading In mourning
Leading product 