Like Dan at RMM London, I had to look at this logo about 10 times before I spotted that it was supposed to spell out 2012. I think I may have, however, uncovered it’s true meaning. Close one eye and quint a bit and it looks like Paula Radcliffe in the famous marathon “toilet break” incident. Bigger head obviously.
Anyway, my money is on the petition against overtaking map my name by lunchtime tomorrow. Viral marketing!
Incidentally, it didn’t have to be this way. Below are some previous olympic logos. Perhaps Wolf Ollins wouldn’t mind giving our money back or having another go which doesn’t look like Grange Hill opening graphics.
Leading product 