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Category: psychology

Needs

December 11, 2012January 22, 2013 Tom Hopkins

'Needs' is a brilliant word. Five letters long and yet it means so many different things to so many different people; can encompass a huge range of planning challenges and can, perhaps, lead us to some interesting thinking about how to make things people really love, and to communicate things in a way which will… Continue reading Needs →

Posted in psychologyTagged needs, thinkingoutloud

Hierachy of feeds

April 4, 2009April 4, 2009 Tom Hopkins1 Comment

I've gotten into a bad habbit. Recently, I've found myself only wanting to write about topics when I can think of a good headline. Which reminds me, a new high-watermark was set by a genius in the copy-editing team at the Sun this week. A front-page banner headline relating the Jacqui Smith expenses furore (over… Continue reading Hierachy of feeds →

Posted in marketing, psychology, twitter
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