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Category: cross channel

Channel tunnels

November 20, 2007November 20, 2007 Tom Hopkins1 Comment

  Some of the most interesting innovations in multi-channel retailing are an extremely light touch from the consumer’s point of view. For instance if I’ve bought an iPod from the Apple store and I want to return it online, how do they make that work? It’s not by any complex network of DSS-style computing network to… Continue reading Channel tunnels →

Posted in cross channel, marketing
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