Powerful structures for product-driven organisations
Mobile data and applications have always had a funny adoption curve. Who are the most connected in our society? A few dyed in the wool early adopters may have had 3G cards in their laptops for years now or spent many a wasted train journey like me trying to connect to the internet from their laptops via… Continue reading Africa: outwardly mobile
I've talked a fair amount already about what it means for brands to differentiate themselves through experience, in particular in the context of, Lewis Carbone's excellent book Clued In. Well it couldn't have been a more important topic at Forrester's Consumer and Financial Services forum last week in Barcelona. The subject of a number of… Continue reading The value of experience
Leading product 